Place branding : connecting tourist experiences to places

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Managing sustainable luxury and digitalization :technology trends and ethical…

Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…

Safe Performance in a World of Global Networks

This open access book provides an analytical and critical outlook, by leading scholars, of the impact of various trends in the quality of collaboration and resulting safety outcomes that arise from the evolution of traditional integrated production within a single firm into a complex web of partnerships and supply chains. In the face of increasing fragmentation within industrial production and …

The Future of Consumption

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should …

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

The legacy of a pioneer in operations research and marketing science.OCLC-licensed vendor bibliographic record.

Eco-business :a big-brand takeover of sustainability

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" ef…

The Color Revolution

A history of color and commerce from haute couture to automobile showrooms to interior design.OCLC-licensed vendor bibliographic record.

Digital economies at global margins

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book,…

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…

Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…