Filter by
Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
- Edition
- -
- ISBN/ISSN
- 9781032537870
- Collation
- -
- Series Title
- -
- Call Number
- -
Chapter 5 How is consumption changing?
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
- Edition
- -
- ISBN/ISSN
- 9780367700423
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- -
Chapter 1 The foundations of the digital economy
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
- Edition
- -
- ISBN/ISSN
- 9780367700423
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- Sales and marketing
Chapter 1 Shopping centres as a retail format
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the r…
- Edition
- -
- ISBN/ISSN
- 9781032690520
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- -
Application of Neural Technology to Neuro-Management and Neuro-Marketing
Perkembangan pesat dalam teknologi saraf (neural technology) telah membuka tabir baru dalam memahami mekanisme kompleks di balik pengambilan keputusan manusia. E-book ini menyajikan kumpulan artikel komprehensif dari Frontiers Research Topic yang mengeksplorasi integrasi alat neurosains—seperti fMRI, EEG, dan pelacakan mata (eye-tracking)—ke dalam ranah manajemen dan pemasaran. Dalam aspek …
- Edition
- -
- ISBN/ISSN
- 9782889635429
- Collation
- 1 online resource ( 243 p.)
- Series Title
- -
- Call Number
- 658.834019 OPR a
The use of consumer neuroscience in aroma marketing
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimu…
- Edition
- -
- ISBN/ISSN
- 9789086869282
- Collation
- 88 hlm; ill., lamp.,
- Series Title
- -
- Call Number
- -
Strategic Innovative Marketing and Tourism
This study presents the results of a research addressing generation Z cohort’s barriers to practice entomophagy and also examines existing gender differences based on barriers to engage in entomophagy.
- Edition
- -
- ISBN/ISSN
- 9783031510380
- Collation
- XXIX, 1044
- Series Title
- -
- Call Number
- -
Moral Reasoning at Work = Rethinking Ethics in Organizations
This book is open access under a CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional approaches to ethics to prepare for moral dilemmas. The second edition has been updated with a rang…
- Edition
- 1
- ISBN/ISSN
- 9783030151911
- Collation
- VIII, 145 ill; hlm
- Series Title
- -
- Call Number
- -
Das Potenzial von Marketing für eine ressourcenorientierte Transformation de…
Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen Forschungsinstrumentes der Erkundungsaufstellung. Die Untersuchung identifiziert eine Reihe an irreführenden Annahmen…
- Edition
- 1
- ISBN/ISSN
- 9783658403461
- Collation
- XXXI, 415 ill; lamp
- Series Title
- -
- Call Number
- -
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Work…
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open…
- Edition
- 1
- ISBN/ISSN
- 9783030805197
- Collation
- XIV, 197 hlm,: ill, lamp;
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography