Reality Lost: Markets of Attention, Misinformation and Manipulation

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…

The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…

Contemporary issues in digital marketing

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Place branding : connecting tourist experiences to places

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Managing sustainable luxury and digitalization :technology trends and ethical…

Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…

The Future of Consumption

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should …

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

The legacy of a pioneer in operations research and marketing science.OCLC-licensed vendor bibliographic record.

Eco-business :a big-brand takeover of sustainability

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" ef…

The Color Revolution

A history of color and commerce from haute couture to automobile showrooms to interior design.OCLC-licensed vendor bibliographic record.

Digital economies at global margins

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book,…