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Found 2 from your keywords: subject="Marketing, Management...
cover
Proceedings of the 1st AAGBS International Conference on Business Management …
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Jaafar Pyeman

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researcher…

Edition
1
ISBN/ISSN
978-981-287-426-9
Collation
Business Management
Series Title
-
Call Number
650
cover
Modeling Markets
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LEEFLANG, Peter S.H.WIERINGA, Jaap E.BIJMOLT, Tammo H.A.PAUWELS, Koen H.

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…

Edition
1
ISBN/ISSN
978-1-4939-2085-3
Collation
XIV, 408
Series Title
International Series in Quantitative Marketing
Call Number
-