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Innovation and Product Management: A Holistic and Practical Approach to Uncer…
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovat…
- Edition
- -
- ISBN/ISSN
- 978-3-642-54375-3
- Collation
- XVI, 327
- Series Title
- -
- Call Number
- 608 GAU i
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