Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author=WERANI, Thomas
cover
Innovation and Product Management: A Holistic and Practical Approach to Uncer…
Comment Share
GAUBINGER, KurtRABl, MichaelSWAN, ScottWERANI, Thomas

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovat…

Edition
-
ISBN/ISSN
978-3-642-54375-3
Collation
XVI, 327
Series Title
-
Call Number
608 GAU i