Filter by
Chapter The effectiveness of marketing tools in a consumer goods market in It…
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will …
- Edition
- -
- ISBN/ISSN
- 9788855184618
- Collation
- -
- Series Title
- -
- Call Number
- -
Chapter The œconomia of iron and steel: Material transformations, manual ski…
Sweden was a major exporter of iron during the early-modern period, but there was also an important domestic steelmaking. We analyse the Swedish iron and steel trade in a long perspective in a European context. Our approach departs from recent discussions on industrial and scientific developments, in which the spheres of “Hand” and “Mind” are brought together, and where artisanal skills…
- Edition
- -
- ISBN/ISSN
- 9791221500929
- Collation
- -
- Series Title
- -
- Call Number
- -
Chapter Drapers and tailors. Fashion and consumption in medieval Catalonia
The range of textiles available in markets across the western Mediterranean expanded significantly during the thirteenth century. Cloth retailers, or drapers, constituted a fundamental link between merchants and consumers, using a network of local markets with specific spaces for selling cloth. They were able to sell a wide range of commodities, including Flemish and French woollens, to satisfy…
- Edition
- -
- ISBN/ISSN
- 9788855185653
- Collation
- -
- Series Title
- Datini Studies in Economic History,
- Call Number
- -
Chapter Does an entrepreneurial spirit animate fresh graduates in their work-…
The labour market is becoming harder and harder even for graduates. The economic difficulties added by Covid-19 restrictions worsened the graduates’ employability. In our opinion, public authorities should intervene to soften the school-to-work transition and graduates should become more entrepreneurial to overcome own market difficulties. We realised a survey on graduates from Padua Universi…
- Edition
- -
- ISBN/ISSN
- 9788855183048
- Collation
- -
- Series Title
- Proceedings e report,
- Call Number
- -
Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persu…
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising bec…
- Edition
- -
- ISBN/ISSN
- 9781032537870
- Collation
- -
- Series Title
- -
- Call Number
- -
Chapter 5 How is consumption changing?
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
- Edition
- -
- ISBN/ISSN
- 9780367700423
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- -
Chapter 1 The foundations of the digital economy
The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and th…
- Edition
- -
- ISBN/ISSN
- 9780367700423
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- Sales and marketing
Chapter 1 Shopping centres as a retail format
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the r…
- Edition
- -
- ISBN/ISSN
- 9781032690520
- Collation
- oer.unej.ac.id
- Series Title
- -
- Call Number
- -
Chapter 4 Posting of Workers During the Covid-19 Pandemic in the European Uni…
The free movement of services, one of the four fundamental freedoms of the European Union's (EU) internal market, allows companies to post their employees to other EU Member States. In Slovenia, the concept of cross-border posting became relevant after the country joined the EU in 2004. The number of posted workers in Slovenia has been growing steadily since then and is among the highest in the…
- Edition
- -
- ISBN/ISSN
- 9781032354118
- Collation
- -
- Series Title
- -
- Call Number
- -
Application of Neural Technology to Neuro-Management and Neuro-Marketing
Perkembangan pesat dalam teknologi saraf (neural technology) telah membuka tabir baru dalam memahami mekanisme kompleks di balik pengambilan keputusan manusia. E-book ini menyajikan kumpulan artikel komprehensif dari Frontiers Research Topic yang mengeksplorasi integrasi alat neurosains—seperti fMRI, EEG, dan pelacakan mata (eye-tracking)—ke dalam ranah manajemen dan pemasaran. Dalam aspek …
- Edition
- -
- ISBN/ISSN
- 9782889635429
- Collation
- 1 online resource ( 243 p.)
- Series Title
- -
- Call Number
- 658.834019 OPR a
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography