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Assessing China's Naval Power: Technological Innovation, Economic Constraints…
This book analyzes the rise of China’s naval power and its possible strategic consequences from a wide variety of perspectives – technological, economic, and geostrategic – while employing a historical-comparative approach throughout. Since naval development requires huge financial resources and mostly takes place within the context of transnational industrial partnerships, this study als…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-662-47127-2
- Collation
- XX, 318
- Series Title
- Global Power Shift
- Call Number
- 337 KIR a
Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-11761-4
- Collation
- -
- Series Title
- -
- Call Number
- -
Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-12424-7
- Collation
- -
- Series Title
- -
- Call Number
- -
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image…
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-658-07249-0
- Collation
- XXVIII, 349
- Series Title
- -
- Call Number
- -
Plug In Electric Vehicles in Smart Grids; Energy Management
This book highlights the cutting-edge research on energy management within smart grids with significant deployment of Plug-in Electric Vehicles (PEV). These vehicles not only can be a significant electrical power consumer during Grid to Vehicle (G2V) charging mode, they can also be smartly utilized as a controlled source of electrical power when they are used in Vehicle to Grid (V2G) operating …
- Edition
- 1
- ISBN/ISSN
- 978-981-287-302-6
- Collation
- IX, 316
- Series Title
- Power Systems
- Call Number
- 621.31042 RAJ p
Labour Markets in Low-Income Countries Challenges and Opportunities
Employment and job creation are key components in achieving economic growth and sustainable development, particularly in low-income countries. The growing size of the working-age population in many developing regions underscores the need to further strengthen labour market structures in the world’s poorest countries. Despite the importance of studying emerging labour markets, and investigatin…
- Edition
- -
- ISBN/ISSN
- 9780192897107
- Collation
- -
- Series Title
- -
- Call Number
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Precarious Lives Forced labour, exploitation and asylum
Available Open Access under CC-BY-NC-ND licence This ground breaking book presents the first evidence of forced labour among displaced migrants who seek refuge in the UK. Through a critical engagement with contemporary debates about precarity, unfreedom and socio-legal status, the book explores how asylum and forced labour are linked, and enmeshed in a broader picture of modern slavery produced…
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- -
- Collation
- -
- Series Title
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- Call Number
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Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from th…
- Edition
- 1
- ISBN/ISSN
- 9783319118482
- Collation
- XXXIV, 280
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381
Painting and Publishing as Cultural Industries
The Dutch Republic was a cultural powerhouse in the modern era, producing lasting masterpieces in painting and publishing-and in the process transforming those fields from modest trades to booming industries. This book asks the question of how such a small nation could become such a major player in those fields. Claartje Rasterhoff shows how industrial organisations played a role in shaping pat…
- Edition
- -
- ISBN/ISSN
- 9789089647023
- Collation
- -
- Series Title
- -
- Call Number
- -
Transport and Logistics in a Globalizing World A Focus on Italy
Globalization of the economy, fragmentation of the production process, increasing externalization of TNCs activities through their global value chains and the widespread adoption of Just-in-Time have increased the flows of raw materials, intermediate goods and finished products, with a direct effect on the transport and logistics industry. This industry, indeed, plays a key role in connecting t…
- Edition
- -
- ISBN/ISSN
- 978-3-319-00011-4
- Collation
- -
- Series Title
- -
- Call Number
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