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Growing Brands Through Sponsorship An Empirical Investigation of Brand Image…
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and t…
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- Ed. 1
- ISBN/ISSN
- 978-3-658-07249-0
- Collation
- XXVIII, 349
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Plug In Electric Vehicles in Smart Grids; Energy Management
This book highlights the cutting-edge research on energy management within smart grids with significant deployment of Plug-in Electric Vehicles (PEV). These vehicles not only can be a significant electrical power consumer during Grid to Vehicle (G2V) charging mode, they can also be smartly utilized as a controlled source of electrical power when they are used in Vehicle to Grid (V2G) operating …
- Edition
- 1
- ISBN/ISSN
- 978-981-287-302-6
- Collation
- IX, 316
- Series Title
- Power Systems
- Call Number
- 621.31042 RAJ p
Labour Markets in Low-Income Countries Challenges and Opportunities
Employment and job creation are key components in achieving economic growth and sustainable development, particularly in low-income countries. The growing size of the working-age population in many developing regions underscores the need to further strengthen labour market structures in the world’s poorest countries. Despite the importance of studying emerging labour markets, and investigatin…
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- 9780192897107
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Precarious Lives Forced labour, exploitation and asylum
Available Open Access under CC-BY-NC-ND licence This ground breaking book presents the first evidence of forced labour among displaced migrants who seek refuge in the UK. Through a critical engagement with contemporary debates about precarity, unfreedom and socio-legal status, the book explores how asylum and forced labour are linked, and enmeshed in a broader picture of modern slavery produced…
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Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from th…
- Edition
- 1
- ISBN/ISSN
- 9783319118482
- Collation
- XXXIV, 280
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381
Painting and Publishing as Cultural Industries
The Dutch Republic was a cultural powerhouse in the modern era, producing lasting masterpieces in painting and publishing-and in the process transforming those fields from modest trades to booming industries. This book asks the question of how such a small nation could become such a major player in those fields. Claartje Rasterhoff shows how industrial organisations played a role in shaping pat…
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- 9789089647023
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Transport and Logistics in a Globalizing World A Focus on Italy
Globalization of the economy, fragmentation of the production process, increasing externalization of TNCs activities through their global value chains and the widespread adoption of Just-in-Time have increased the flows of raw materials, intermediate goods and finished products, with a direct effect on the transport and logistics industry. This industry, indeed, plays a key role in connecting t…
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- 978-3-319-00011-4
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The Financial Crisis Reconsidered
In The Financial Crisis Reconsidered, Aronoff challenges the conventional view that reckless credit produced the US housing boom and the financial crisis, explaining how the large current account deficit, and its mercantilist origin, was a more fundamental cause. He also demonstrates that the decision to provide relief for bank creditors rather than underwater homeowners was responsible for the…
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- 1
- ISBN/ISSN
- 978-1-137-54789-7
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- XVII, 291
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- -
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The European Banking Union
Why did European policy-makers introduce the Banking Union? Which are its main features? How does it affect banks and their customers? This book tries to answer these questions, by providing a clear description of the building blocks of the banking union, and by discussing the issues that still remain unanswered.
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- 1
- ISBN/ISSN
- 978-1-137-56314-9
- Collation
- XIII, 136, 8 b/w illustrations
- Series Title
- Palgrave Macmillan Studies in Banking and Financial Institutions
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- -
Resetting the Stage Public Theatre Between the Market and Democracy
Commercial theatre is thriving across Europe and the UK, while public theatre has suffered under changing patterns of cultural consumption—as well as sharp reductions in government subsidies for the arts. At a time when the rationale behind these subsidies is being widely reexamined, it has never been more important for public theatre to demonstrate its continued merit. In Resetting the Stage…
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- 9781783200481
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- -
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