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Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
- Edition
- -
- ISBN/ISSN
- 9789048544400
- Collation
- -
- Series Title
- -
- Call Number
- 650
Core Concepts of Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
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- ISBN/ISSN
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- Collation
- -
- Series Title
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- Call Number
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Core Concepts of Marketing
Overview: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies a…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Marketing
Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association (htt p://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx) Marketing is the activity, set of institutions, and processes for creati…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 330
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