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Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…
- Edition
- -
- ISBN/ISSN
- 978-3-319-17355-9
- Collation
- XXXII, 505
- Series Title
- -
- Call Number
- 380.1 GLO
Legal Aspects of Marketing and Sales
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable sty…
- Edition
- -
- ISBN/ISSN
- 9781453343289
- Collation
- -
- Series Title
- -
- Call Number
- 340 MAY l
Introduction to Internet Marketing
Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with tren…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 004 JON i
Tourism in Latin America
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The bo…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05734-7
- Collation
- XII, 246
- Series Title
- -
- Call Number
- -
Internet-Based Customer Value Management: Developing Customer Relationships O…
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposi…
- Edition
- -
- ISBN/ISSN
- 978-3-319-09855-5
- Collation
- -
- Series Title
- -
- Call Number
- -
The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10873-5
- Collation
- -
- Series Title
- -
- Call Number
- -
Minority Marketing: Research Perspectives for the 1990s
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
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