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Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
Harnessing Knowledge, Innovation and Competence in Engineering of Mission Cri…
This book explores the critical role of acquisition, application, enhancement, and management of knowledge and human competence in the context of the largely digital and data/information dominated modern world. Whilst humanity owes much of its achievements to the distinct capability to learn from observation, analyse data, gain insights, and perceive beyond original realities, the systematic tr…
- Edition
- -
- ISBN/ISSN
- 9781789841091
- Collation
- -
- Series Title
- -
- Call Number
- -
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