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Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…
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- 978-3-319-17355-9
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- XXXII, 505
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- 380.1 GLO
Bank Funding, Financial Instruments and Decision-Making in the Banking Industry
This book provides insight into current research topics in finance and banking in the aftermath of the financial crisis. Expert authors authoritatively analyse how banks finance their activities and resolve funding issues. Chapters specifically discuss financial instruments such as corporate bonds, IPOs, sukuks and microfinance investment vehicles (MIVs) in light of the importance of institutio…
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- 978-3-319-30701-5
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- XX, 284
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- 331.12
Legal Aspects of Marketing and Sales
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable sty…
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- 9781453343289
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- 340 MAY l
Global Business Strategy Global Business Strategy
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construct…
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- 978-4-431-55467-7
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- XVII, 259
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- 650 MUT g
Introduction to Internet Marketing
Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with tren…
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- 004 JON i
German-Sino Business Networks
In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of organization, their target groups and members, services and activities, and accessibility and membership fees. Complementary to t…
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- 978-3-319-17857-8
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- XIX, 105
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- 330 HAN g
Geopolitics, Development, and National Security
This volume focuses on the spotlight on Romania and Moldova, two distinct nations that share a common language, history and culture. Romania is a NATO member since 2004 and a fully integrated nation into the European Union since 2007, while The Republic of Moldova (a former Soviet republic) is attempting to join both international organizations for security and development reasons. Ever sinc…
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- ISBN/ISSN
- 978-3-319-12684-5
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- XI, 118
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- 320.12 GEO
Making work more equal : A new labour market segmentation approach
This book is inspired by, and dedicated to, Jill Rubery. Jill is a major figure in international debates on inequalities in work and employment. Her intellectual contributions are renowned for both their critical questioning of mainstream theoretical approaches, whether in economics, management, industrial relations or comparative systems, and their attention to real-world empirical detail. Jil…
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- 9781526125972
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- 331.12 MAK
Islamic Finance: Principles, Performance and Prospects
This book demonstrates how the global market for Islamic financial services has shown strong growth in recent years and shown remarkable resilience during the global financial crisis. Drawing on a range of international perspectives from the Gulf Cooperation Council countries, Malaysia, Pakistan, Australia and Europe, this book explores the characteristics and performance of Islamic finance and…
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- 978-3-319-30918-7
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Islamic Capital Markets: Volatility, Performance and Stability
This book addresses contemporary empirical issues in Islamic stock markets including volatility, efficiency and Sukuk defaults. The studies contained within this book consider a combination of pure Islamic stock markets and comparative studies, with reference to their conventional counterparts. The authors provide up-to-date, robust, accurate, reliable empirical enquiries addressing current iss…
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- 978-3-319-33991-7
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