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Core Concepts of Marketing
Overview: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies a…
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Migrating into Financial Markets : How Remittances Became a Development Tool
We understand very little about the billions of dollars that flow throughout the world from migrants back to their home countries. In this rigorous and illuminating work, Matt Bakker, an economic sociologist, examines how these migrant remittances—the resources of some of the world’s least affluent people—have come to be seen in recent years as a fundamental contributor to development in …
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- 657 BAK m
Marketing
Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association (htt p://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx) Marketing is the activity, set of institutions, and processes for creati…
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- 330
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