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Moral Systems and the Evolution of Human Rights
This volume offers a comprehensible account of the development and evolution of moral systems. It seeks to answer the following questions: If morals are eternal and unchanging, why have the world’s dominant religious moral systems been around for no more than a mere six thousand of the two hundred thousand years of modern human existence? What explains the many and varied moral systems acro…
- Edition
- 1
- ISBN/ISSN
- 978-94-017-9550-0
- Collation
- XVIII, 76
- Series Title
- SpringerBriefs in Sociology
- Call Number
- -
The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- -
- ISBN/ISSN
- 978-3-319-10873-5
- Collation
- -
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The Sugarcane Complex in Brazil The Role of Innovation in a Dynamic Sector o…
This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances that promote sustainable development. It first examines the question why sugarcane-based ethanol from Brazil is considered a superior alternative to fossil fuel compared to other biofuels produced on an industrial scale and subsequently analyzes the most dynamic areas within t…
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- -
- ISBN/ISSN
- 978-3-319-16583-7
- Collation
- -
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Minority Marketing: Research Perspectives for the 1990s
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
Labour and Employment in a Globalising World : Autonomy, Collectives and Poli…
This collection of essays provides new insight into the complex realities of labour and employment market globalisation. The pluridisciplinary and multi-faced understanding of globalisation is based upon ground research in ten countries from South to North. Its contextualisation of globalising labour and employment market, perceived as process, constitutes the originality of the book. Globalisa…
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- -
- ISBN/ISSN
- 978-90-5201-658-0
- Collation
- -
- Series Title
- -
- Call Number
- 331.1 LAB
Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
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- -
- ISBN/ISSN
- 9789048544400
- Collation
- -
- Series Title
- -
- Call Number
- 650
Core Concepts of Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
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Core Concepts of Marketing
Overview: Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies a…
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- ISBN/ISSN
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- Collation
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