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The Future of Consumption
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should …
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- ISBN/ISSN
- 978-3-031-33245-6
- Collation
- XXIX, 383
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From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
The legacy of a pioneer in operations research and marketing science.OCLC-licensed vendor bibliographic record.
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- ISBN/ISSN
- 9780262331500
- Collation
- 1 online resource (vi, 487 pages) :illustrations
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Eco-business :a big-brand takeover of sustainability
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" ef…
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- ISBN/ISSN
- 9780262313063
- Collation
- 1 online resource (x, 194 pages) :illustrations
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The Color Revolution
A history of color and commerce from haute couture to automobile showrooms to interior design.OCLC-licensed vendor bibliographic record.
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- ISBN/ISSN
- 0262305348
- Collation
- 1 online resource (xiv, 380 pages) :illustrations (some color).
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- -
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Digital economies at global margins
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book,…
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- ISBN/ISSN
- 0262349485
- Collation
- 1 online resource (392 pages).
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Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…
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- ISBN/ISSN
- 978-3-319-11626-6
- Collation
- -
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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- -
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An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-49005-7
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Personal Brand Management
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-43744-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
222 Keywords Marketing
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-03385-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
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