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Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Advances in Mathematical Modeling, Optimization and Optimal Control
This book contains extended, in-depth presentations of the plenary talks from the 16th French-German-Polish Conference on Optimization, held in Kraków, Poland in 2013. Each chapter in this book exhibits a comprehensive look at new theoretical and/or application-oriented results in mathematical modeling, optimization, and optimal control. Students and researchers involved in image processing, p…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-30785-5
- Collation
- V, 201
- Series Title
- Springer Optimization and Its Applications
- Call Number
- 515.4 ADV a
Educating desire : autobiographical impressions of addiction in alcoholics an…
This impressionistic autobiographical inquiry is an attempt to connect the personal with the socio-historical--addiction with Addiction; it is also an attempt to demonstrate that knowledge production can be generated through radically non-traditional means. Narrative serves as method and methodology in a mostly first person account of a fictional open AA meeting. A suspicious hermeneutics is ap…
- Edition
- -
- ISBN/ISSN
- 9789463001458
- Collation
- xviii, 81 pages
- Series Title
- -
- Call Number
- 362.292 86
Listeria monocytogenes in the Food Processing Environment
This Brief focuses on Listeria monocytogenes, from isolation methods and characterization (including whole genome sequencing), to manipulation and control. Listeriosis, a foodborne disease caused by Listeria monocytogenes is a major concern for public health authorities. In addition, addressing issues relating to L. monocytogenes is a major economic burden on industry. Awareness of its ubiquito…
- Edition
- -
- ISBN/ISSN
- 978-3-319-16286-7
- Collation
- -
- Series Title
- -
- Call Number
- -
Advances in Knowledge Management: Celebrating Twenty Years of Research and Pr…
This book celebrates the past, present and future of knowledge management. It brings a timely review of two decades of the accumulated history of knowledge management. By tracking its origin and conceptual development, this review contributes to the improved understanding of the field and helps to assess the unresolved questions and open issues. For practitioners, the book provides a clear e…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-09501-1
- Collation
- XII, 219
- Series Title
- Knowledge Management and Organizational Learning
- Call Number
- 005.7 ADV a
The Customer Trap
The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0385-9
- Collation
- XVI, 164
- Series Title
- -
- Call Number
- -
Popular Music in Southeast Asia : Banal Beats, Muted Histories
From the 1920s on, popular music in Southeast Asia was a mass-audience phenomenon that drew new connections between indigenous musical styles and contemporary genres from elsewhere to create new, hybrid forms. This book presents a cultural history of modern Southeast Asia from the vantage point of popular music, considering not just singers and musicians but their fans as well, showing how the …
- Edition
- -
- ISBN/ISSN
- 9789048534555
- Collation
- -
- Series Title
- -
- Call Number
- 780 BAR p
Music Inquiry
An inquiry based approach to learning about music provides flexible lessons that deepen and broaden learners' understanding of music while engaging with their current musical interests, preferences, and goals. This hands-on experience with inquiry in a subject area that appeals to most learners also provides practice in selfdirected learning that can be applied in any area of life-long learning.
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- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 780 SCH m
Sustainability, Innovation, and Entrepreneurship
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward …
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- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 330 LAR s
Principles and Procedures of the Justice System
Ernesto Miranda (D) was convicted for kidnapping, rape, and robbery by the Arizona criminal courts. D appealed to the Arizona Supreme Court but the conviction was sustained. The U.S. Supreme Court granted certiorari to determine the role police have in protecting the rights of the accused from issues arising in four different cases (Miranda v. Arizona; Vignera v. New York; Westover v. United St…
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- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 340.114 ALV p
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