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Rethinking Place Branding
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-12424-7
- Collation
- -
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Growing Brands Through Sponsorship An Empirical Investigation of Brand Image…
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-658-07249-0
- Collation
- XXVIII, 349
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Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from th…
- Edition
- 1
- ISBN/ISSN
- 9783319118482
- Collation
- XXXIV, 280
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- 381
Transport and Logistics in a Globalizing World A Focus on Italy
Globalization of the economy, fragmentation of the production process, increasing externalization of TNCs activities through their global value chains and the widespread adoption of Just-in-Time have increased the flows of raw materials, intermediate goods and finished products, with a direct effect on the transport and logistics industry. This industry, indeed, plays a key role in connecting t…
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- ISBN/ISSN
- 978-3-319-00011-4
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Tourism in Latin America Cases of Success
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The bo…
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- -
- ISBN/ISSN
- 978-3-319-05735-4
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- -
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- -
- ISBN/ISSN
- 978-3-319-10873-5
- Collation
- -
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Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10950-3
- Collation
- LXV, 842
- Series Title
- -
- Call Number
- 380.1 IDE
Marketing Horizons A 1980's Perspective : Proceedings of the 1980 Academy of …
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10966-4
- Collation
- -
- Series Title
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- Call Number
- 658 MAR
The Perception of Quality
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the …
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- -
- ISBN/ISSN
- 978-1-4471-6627-6
- Collation
- IX, 265
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- -
- Call Number
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The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
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- -
- ISBN/ISSN
- 978-3-658-07541-5
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- -
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