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Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10950-3
- Collation
- LXV, 842
- Series Title
- -
- Call Number
- 380.1 IDE
Marketing Horizons A 1980's Perspective : Proceedings of the 1980 Academy of …
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10966-4
- Collation
- -
- Series Title
- -
- Call Number
- 658 MAR
The Perception of Quality
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the …
- Edition
- -
- ISBN/ISSN
- 978-1-4471-6627-6
- Collation
- IX, 265
- Series Title
- -
- Call Number
- -
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
- Edition
- -
- ISBN/ISSN
- 978-3-658-07541-5
- Collation
- -
- Series Title
- -
- Call Number
- -
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
- Edition
- -
- ISBN/ISSN
- 978-3-658-07684-9
- Collation
- -
- Series Title
- -
- Call Number
- -
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
- Edition
- -
- ISBN/ISSN
- 978-3-658-07541-5
- Collation
- -
- Series Title
- -
- Call Number
- -
New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11926-7
- Collation
- XXIX, 302
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
The Paradox of Points: Theoretical Foundation and Empirical Evidence of Mediu…
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09543-7
- Collation
- XIX, 163
- Series Title
- Applied Marketing Science / Angewandte Marketingforschung
- Call Number
- -
Wine Queens Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book con…
- Edition
- -
- ISBN/ISSN
- 978-3-319-16661-2
- Collation
- XIII, 49
- Series Title
- -
- Call Number
- -
Boundary Spanning Elements and the Marketing Function in Organizations : Conc…
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has bound…
- Edition
- -
- ISBN/ISSN
- 978-3-319-13440-6
- Collation
- -
- Series Title
- -
- Call Number
- 658.01
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