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How and Why to Regulate False Political Advertising in Australia
n this book we explain the need for, and then propose a practical solution to the growing problem of false election information in Australia as well as other authentic democracies. Our aim is to help clean up the ‘preference formation’ stage of elections by developing a best practice regime to manage the problem of authorised political disinformation. This, of course, excludes the v…
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- ISBN/ISSN
- 9789811921230
- Collation
- XIII, 170
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Tap :unlocking the mobile economy
"Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-se…
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- ISBN/ISSN
- 9780262340427
- Collation
- 1 online resource (ix, 230 pages) :illustrations
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Selling the American people :advertising, optimization, and the origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Inte…
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- ISBN/ISSN
- 9780262374248
- Collation
- 1 online resource (304 pages).
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Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
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- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
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- Call Number
- 659.1 MCG s
The Rise of Mass Advertising Law, Enchantment, and the Cultural Boundaries o…
This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the …
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- ISBN/ISSN
- 9780192858917
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- -
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment; Evidence…
Iklan Farmasi sebagai Sumber Pemberdayaan Diri Konsumen; Bukti dari Empat Negara; Menurut IMS Institute for Health, pasar farmasi global saat ini bernilai hampir USD 1 triliun per tahun-angka yang diperkirakan akan meningkat menjadi USD 1,2 triliun pada tahun 2017. Amerika Utara bertanggung jawab atas porsi terbesar, menghasilkan lebih dari 40% pendapatan ini. Sepuluh perusahaan obat terbesar d…
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- ISBN/ISSN
- 978-3-658-13134-0
- Collation
- -
- Series Title
- Forschungsgruppe Konsum und Verhalten (FGKV)
- Call Number
- 659.1 KOI p
Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
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- ISBN/ISSN
- 9780982043028
- Collation
- -
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- Call Number
- 384 SOL l
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