Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 6 from your keywords: subject="Advertising"
cover
Tap :unlocking the mobile economy
Comment Share
Ghose, Anindya,

"Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-se…

Edition
-
ISBN/ISSN
9780262340427
Collation
1 online resource (ix, 230 pages) :illustrations
Series Title
-
Call Number
-
cover
Selling the American people :advertising, optimization, and the origins of Ad…
Comment Share
McGuigan, Lee,

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Inte…

Edition
-
ISBN/ISSN
9780262374248
Collation
1 online resource (304 pages).
Series Title
-
Call Number
-
cover
Selling the American People: Advertising, Optimization, and the Origins of Ad…
Comment Share
McGuigan, Lee

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…

Edition
Ed. 1
ISBN/ISSN
9780262374248
Collation
-
Series Title
-
Call Number
659.1 MCG s
cover
The Rise of Mass Advertising Law, Enchantment, and the Cultural Boundaries o…
Comment Share
ANAT, Rosenberg

This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the …

Edition
-
ISBN/ISSN
9780192858917
Collation
-
Series Title
-
Call Number
-
cover
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment; Evidence…
Comment Share
Koinig, Isabell

Iklan Farmasi sebagai Sumber Pemberdayaan Diri Konsumen; Bukti dari Empat Negara; Menurut IMS Institute for Health, pasar farmasi global saat ini bernilai hampir USD 1 triliun per tahun-angka yang diperkirakan akan meningkat menjadi USD 1,2 triliun pada tahun 2017. Amerika Utara bertanggung jawab atas porsi terbesar, menghasilkan lebih dari 40% pendapatan ini. Sepuluh perusahaan obat terbesar d…

Edition
-
ISBN/ISSN
978-3-658-13134-0
Collation
-
Series Title
Forschungsgruppe Konsum und Verhalten (FGKV)
Call Number
659.1 KOI p
cover
Launch! Advertising and Promotion in Real Time
Comment Share
Solomon, MichaelCornell, Lisa DukeNizan, Amit

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…

Edition
-
ISBN/ISSN
9780982043028
Collation
-
Series Title
-
Call Number
384 SOL l