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Found 6 from your keywords: subject="Sales/Distribution"
cover
Buy Now: How Amazon Branded Convenience and Normalized Monopoly
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WEST, Emily

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's c…

Edition
Ed. 1
ISBN/ISSN
9780262368391
Collation
-
Series Title
-
Call Number
658.84 WES b
cover
Selling the American People: Advertising, Optimization, and the Origins of Ad…
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McGuigan, Lee

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…

Edition
Ed. 1
ISBN/ISSN
9780262374248
Collation
-
Series Title
-
Call Number
659.1 MCG s
cover
222 Keywords Marketing
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Springer Fachmedien Wiesbaden

Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…

Edition
1
ISBN/ISSN
978-3-658-03385-9
Collation
Marketing
Series Title
-
Call Number
658.8
cover
Digitales Dialogmarketing
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Heinrich Holland

Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Die Zahl der Medien, durch die ein Dialog mit den Zielpersonen geführt werden kann, hat sich vervielfacht. In diesem Band wird der aktuelle Stand des Dialogmarketings durch die ausgewiesenen Spezialisten der Branche detailliert beschrieben. Experten aus Agenturen und Unternehmen sow…

Edition
1
ISBN/ISSN
978-3-658-28973-7
Collation
Pemasaran/Online-Marketing-
Series Title
-
Call Number
658.8
cover
B2B Marketing
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Uwe G. Seebacher

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the f…

Edition
1
ISBN/ISSN
978-3-030-54292-4
Collation
Business Management
Series Title
-
Call Number
650
cover
The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
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DATO- ON, https://link.springer.com/book/10.1007/978-3-319-10873-5

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…

Edition
-
ISBN/ISSN
978-3-319-10873-5
Collation
-
Series Title
-
Call Number
-