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Excel 2016 for Marketing Statistics
This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is …
- Edition
- -
- ISBN/ISSN
- 978-3-319-43376-9
- Collation
- 167 illustrations in colour
- Series Title
- -
- Call Number
- -
eMarketing : The Essential Guide to Online Marketing
There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media. The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media:…
- Edition
- 2th Edition
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 330 STO e
Econophysics and Data Driven Modelling of Market Dynamics
This book presents the works and research findings of physicists, economists, mathematicians, statisticians, and financial engineers who have undertaken data-driven modelling of market dynamics and other empirical studies in the field of Econophysics. During recent decades, the financial market landscape has changed dramatically with the deregulation of markets and the growing complexity of pro…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-08472-5
- Collation
- -
- Series Title
- -
- Call Number
- XIII, 353
Economics of the Labour Market
The global crisis has led to dramatic increases in unemployment rates over most of the countries of the OECD. This book provides alternative explanations of this phenomenon. Junankar begins with surveys of the labour market: labour demand, labour supply, and labour force participation. He argues that the growth of unemployment and long-term unemployment is mainly due to a lack of aggregated dem…
- Edition
- 1
- ISBN/ISSN
- 978-1-137-55518-2
- Collation
- -
- Series Title
- -
- Call Number
- XXI, 488
Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-14523-5
- Collation
- VI, 230
- Series Title
- -
- Call Number
- 658.8 ADO a
Economic and Social Development of the Southern and Eastern Mediterranean Cou…
This book contains a unique collection of studies on key economic and social policy challenges faced by countries of the Southern and Eastern Mediterranean region in a short- and long-term perspective. Prepared within the EU funded FP7 project on „Prospective Analysis for the Mediterranean Region (MEDPRO)” conducted in 2010-2013 it takes account on recent political developments in the regio…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11121-6
- Collation
- -
- Series Title
- 2 b/w illustrations, 28 illustrations in colour
- Call Number
- XXVII, 339
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…
- Edition
- -
- ISBN/ISSN
- 978-3-319-17355-9
- Collation
- XXXII, 505
- Series Title
- -
- Call Number
- 380.1 GLO
Bank Funding, Financial Instruments and Decision-Making in the Banking Industry
This book provides insight into current research topics in finance and banking in the aftermath of the financial crisis. Expert authors authoritatively analyse how banks finance their activities and resolve funding issues. Chapters specifically discuss financial instruments such as corporate bonds, IPOs, sukuks and microfinance investment vehicles (MIVs) in light of the importance of institutio…
- Edition
- -
- ISBN/ISSN
- 978-3-319-30701-5
- Collation
- XX, 284
- Series Title
- -
- Call Number
- 331.12
Legal Aspects of Marketing and Sales
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable sty…
- Edition
- -
- ISBN/ISSN
- 9781453343289
- Collation
- -
- Series Title
- -
- Call Number
- 340 MAY l
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