Filter by
Core Concepts of Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 330 BUR c
Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advert…
Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shi…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-658-08132-4
- Collation
- XI, 330
- Series Title
- European Advertising Academy
- Call Number
- 658 ADV a
Excel 2016 for Marketing Statistics
This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is …
- Edition
- -
- ISBN/ISSN
- 978-3-319-43376-9
- Collation
- 167 illustrations in colour
- Series Title
- -
- Call Number
- -
eMarketing : The Essential Guide to Online Marketing
There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media. The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media:…
- Edition
- 2th Edition
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 330 STO e
Econophysics and Data Driven Modelling of Market Dynamics
This book presents the works and research findings of physicists, economists, mathematicians, statisticians, and financial engineers who have undertaken data-driven modelling of market dynamics and other empirical studies in the field of Econophysics. During recent decades, the financial market landscape has changed dramatically with the deregulation of markets and the growing complexity of pro…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-08472-5
- Collation
- -
- Series Title
- -
- Call Number
- XIII, 353
Economics of the Labour Market
The global crisis has led to dramatic increases in unemployment rates over most of the countries of the OECD. This book provides alternative explanations of this phenomenon. Junankar begins with surveys of the labour market: labour demand, labour supply, and labour force participation. He argues that the growth of unemployment and long-term unemployment is mainly due to a lack of aggregated dem…
- Edition
- 1
- ISBN/ISSN
- 978-1-137-55518-2
- Collation
- -
- Series Title
- -
- Call Number
- XXI, 488
Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-14523-5
- Collation
- VI, 230
- Series Title
- -
- Call Number
- 658.8 ADO a
Economic and Social Development of the Southern and Eastern Mediterranean Cou…
This book contains a unique collection of studies on key economic and social policy challenges faced by countries of the Southern and Eastern Mediterranean region in a short- and long-term perspective. Prepared within the EU funded FP7 project on „Prospective Analysis for the Mediterranean Region (MEDPRO)” conducted in 2010-2013 it takes account on recent political developments in the regio…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11121-6
- Collation
- -
- Series Title
- 2 b/w illustrations, 28 illustrations in colour
- Call Number
- XXVII, 339
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography