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Found 14 from your keywords: subject="Marketing,"
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cover
Handbook of Media Branding
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Siegert, Gabriele

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …

Edition
-
ISBN/ISSN
978-3-319-18235-3
Collation
IX, 414
Series Title
-
Call Number
330 HAN
cover
Tourism in Latin America
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NETTO, Alexandre PanossoTRIGO, Luiz Gonzaga Godoi

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The bo…

Edition
1
ISBN/ISSN
978-3-319-05734-7
Collation
XII, 246
Series Title
-
Call Number
-
cover
Internet-Based Customer Value Management: Developing Customer Relationships O…
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Tymoteusz Doligalski

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposi…

Edition
-
ISBN/ISSN
978-3-319-09855-5
Collation
-
Series Title
-
Call Number
-
cover
Modeling Markets
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LEEFLANG, Peter S.H.WIERINGA, Jaap E.BIJMOLT, Tammo H.A.PAUWELS, Koen H.

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…

Edition
1
ISBN/ISSN
978-1-4939-2085-3
Collation
XIV, 408
Series Title
International Series in Quantitative Marketing
Call Number
-
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