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The Paradox of Points: Theoretical Foundation and Empirical Evidence of Mediu…
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09543-7
- Collation
- XIX, 163
- Series Title
- Applied Marketing Science / Angewandte Marketingforschung
- Call Number
- -
Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …
- Edition
- -
- ISBN/ISSN
- 978-3-319-18235-3
- Collation
- IX, 414
- Series Title
- -
- Call Number
- 330 HAN
Tourism in Latin America
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Mexico, Brazil, Chile and Costa Rica are some of the Latin countries which have become examples and models for touristic development, respect for the environment and social inclusion. The bo…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05734-7
- Collation
- XII, 246
- Series Title
- -
- Call Number
- -
Internet-Based Customer Value Management: Developing Customer Relationships O…
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposi…
- Edition
- -
- ISBN/ISSN
- 978-3-319-09855-5
- Collation
- -
- Series Title
- -
- Call Number
- -
Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
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