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The 1980’s: A Decade of Marketing Challenges
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i…
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- ISBN/ISSN
- 978-3-319-16976-7
- Collation
- XVIII, 345
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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- -
Introduction to Contracts, Sales and Product Liability
This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers. Traditional publishers often create conf…
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- ISBN/ISSN
- 9781453343265
- Collation
- -
- Series Title
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- Call Number
- 330 MAY i
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Legal Aspects of Marketing and Sales
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable sty…
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- ISBN/ISSN
- 9781453343289
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- -
- Series Title
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- 340 MAY l
European Retail Research 2014, Volume 28, Issue I
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROP…
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- ISBN/ISSN
- 978-3-658-09603-8
- Collation
- 10 b/w illustrations
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- -
- Call Number
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European Retail Research 2013, Volume 27, Issue II
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROP…
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- ISBN/ISSN
- 978-3-658-07038-0
- Collation
- 17 b/w illustrations
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- -
- Call Number
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Internet-Based Customer Value Management: Developing Customer Relationships O…
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposi…
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- ISBN/ISSN
- 978-3-319-09855-5
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- -
- Series Title
- -
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Market…
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
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- ISBN/ISSN
- 978-3-319-10873-5
- Collation
- -
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- Call Number
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Minority Marketing: Research Perspectives for the 1990s
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17385-6
- Collation
- XI, 115
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
Minority Marketing: Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-17391-7
- Collation
- XV, 161
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Call Number
- -
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